
posted to
Pharma Marketing Blog on
Thu 12th Feb 09Some time ago I pointed out that Bayer Healthcare Pharmaceuticals pulled its 60-second "Goodbye to You" ad for birth-control pill Yaz after the FDA "expressed concerns" that the ad went too far in suggesting the drug could help overcome PMS and acne. I criticized...

posted to
WSJ.com: Health Blog on
Tue 10th Feb 09The popular birth-control pill Yaz doesn’t cure acne or premenstrual syndrome. Those facts probably aren’t the most flattering thing for a drug company to trumpet in a new $20 million direct-to-consumer ad campaign. But that’s what Bayer HealthCare...